“We always wanted to work with an artist to collaborate and celebrate the spirit of authenticity and the skin you are in.
Shruti in her own ways has always defied the expectations that come with being a star. From being a style icon to a superstar to a rockstar, she has always been an inspiration to people who found themselves too different to fit in with the others in the eyes of society and this line is an embodiment of that fearlessness,” added Deepti Alapati, Co-founder at Pulp.