Coca-Cola's pixel-flavored metaverse drink will be available soon

Coca-Cola’s pixel-flavored metaverse drink will be available soon.

Soft drink giant Coca-Cola has pushed a fresh supply of fizz into the metaverse by introducing its first-ever flavour born as zeroes and ones.

The Coca-Cola Zero Sugar Byte, which “will bring the flavour of pixels to life,” will be made available in the Fortnite metaverse before its retail launch Coca Cola’s metaverse drink follows the introduction of Coca-Cola Starlight, which sought to offer people a taste of outer space.

For the uninitiated, the metaverse is a vision for the future of the internet, a virtual world where people will be able to interact using sensors, lenses, and other gadgets.

The firm has partnered with gaming agency PWR to help create Pixel Point, a custom island built in Fortnite Creative. Fortnite Creative lets users build their worlds, play competitive modes and even taste these virtual drinks, such as the Coca-Cola Zero Sugar Byte.

Users can also scan a Coca-Cola Zero Sugar Byte package at www.coca-cola.com/creations to access an augmented reality (AR) game, which informs the story of BYTE, an 8-bit pixel left behind when Coca-Cola Byte went into the metaverse.

The drink was launched in selected retail outlets across South America on April 4 and will soon be available in the US and China.