11.3M Viewers For Oprah With Meghan and Harry Special

UK’s ITV draws 11.3M Viewers For Oprah With Meghan and Harry Special

On Monday 8 March 2021 UK’s TV gaint ITV aired Oprah With Meghan and Harry Special

Which drew 11.3M Viewers According to BARB figures reported by overnights.tv, the show attracted a “total audience” of 11.4 million

Capturing 54.4 percent of viewers, adding that it was a “much younger profile than normal and a 72 percent share for adults 25-34.”

Advertising demand was strong for the program,” ITV CEO Carolyn McCall said during an earnings conference call with reporters on Tuesday before overnight ratings were available.

She added her team was “obviously hopeful it was watched by a lot of people in the country, it sounds like it might have been.”

11.3M Viewers For Oprah With Meghan and Harry Special

The TV event had delivered a big audience in the U.S. on Sunday night. The two-hour special, produced by Winfrey’s Harpo Productions, averaged 17.14 million viewers on CBS, according to Nielsen’s fast national numbers.

Aside from the post-Super Bowl premiere of The Equalizer on Feb. 7, that’s the biggest audience for any non-sports program on the broadcast networks this season.

It earned a 2.6 rating in the key advertising demographic of adults 18-49, trailing only a Thanksgiving night episode of The Masked Singer (which had benefited from a big NFL lead-in) on the U.S. broadcast networks this season.

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